Privacy Policy

Effective:
July 9, 2025

Hjort Knudsen A/S is responsible for complying with the provisions of the EU Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and the free movement of data (“GDPR”), as well as the legislation of the country related to privacy and adjacent regulations.

Hjort Knudsen A/S is responsible for complying with the provisions of the EU Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and the free movement of data (“GDPR”), as well as the legislation of the country related to privacy and adjacent regulations.

Hjort Knudsen A/S Stabelhøjvej 1, LyneDK-6880 Tarm is the controller and is responsible for the processing of your Personal Data as described in this Privacy Policy.

We collect personal data relating to you (“Personal Data”) as described below:

Personal Data You Provide: We collect the following Personal Data when you create an account or communicate with us –

• User Content: When you use our Services, we collect Personal Data that is included in the input, file uploads, or feedback that you provide to our Services (“Content”).
• Communication Information: If you communicate with us, we collect your name, contact information, and the contents of any messages you send (collectively, “Communication Information”).
• Social Media Information: We have pages on social media sites like Instagram, Facebook and YouTube. When you interact with our social media pages, we collect Personal Data that you choose to provide to us, such as your contact details (collectively, “Social Media Information”). In addition, the companies that host our social media pages may provide us with aggregate information and analytics about our social media activity.

Other Information You Provide: We collect other information that you may provide to us, such as when you participate in our events or surveys or provide us with information to establish your age or identity (collectively, “Other Information You Provide”).

Personal Data We Receive Automatically From Your Use of the Services: When you visit, use, or interact with the Services, we receive the following information (“Technical Information”):

• Log Data: Information that your browser or device automatically sends when you use our Services. Log data includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interact with our Services.
• Usage Data: We may automatically collect information about your use of the Services, such as the types of content that you view or engage with, the features you use and the actions you take, as well as your time zone, country, the dates and times of access, user agent and version, type of computer or mobile device, and your computer connection.
• Device Information: Includes name of the device, operating system, device identifiers, and browser you are using. Information collected may depend on the type of device you use and its settings.
• Cookies and Similar Technologies: We use cookies and similar technologies to operate and administer our Services, and improve your experience. For details about our use of cookies, please visit our Cookie Notice.

Personal Data We Receive From Other Sources: We collect information from other sources, like information that is publicly available on the internet, in particular to develop the models that power our Services. We also receive information from our trusted partners, such as security partners to protect against fraud, abuse, and other security threats to our Services or marketing vendors who provide us with information about potential customers of our business services.

We may use Personal Data for the following purposes:

• To provide and maintain our Services;
• To improve and develop our Services and new features and conduct research;
• To communicate with you, including to send you information or marketing about our Services and events;
• To prevent fraud, criminal activity, or misuses of our Services, and to protect the security of our systems and Services; and
• To comply with legal obligations and to protect the rights, privacy, safety, or property of our users, us, our affiliates, or any third party.

Aggregated or De-Identified Information. We aggregate or de-identify Personal Data so that it can no longer be used to identify you and use this information to analyze the effectiveness of our Services, to improve and add features to our Services, to conduct research and for other similar purposes. In addition, from time to time, we may share or publish aggregated information like general user statistics with third parties. We collect this information through the Services, through cookies, and through other means described in this Privacy Policy. We will maintain and use de-identified information in anonymous or de-identified form and we will not attempt to re-identify the information, unless required by law.

In order to make our services available to you, to provide you with the services and support you request, and to run our business in general, we need to share your personal data with Hjort Knudsen A/S and third parties such as stores, marketing agencies, suppliers of logistics services, etc.

When we engage external data processors to process your personal data on our behalf, we require them to only process your personal data in accordance with our instructions. We also require external data processors to sign appropriate contracts that provide adequate safeguards to implement appropriate technical and organizational measures in a manner that data processing meets the requirements of the applicable data protection regulation and ensures adequate protection of your rights.

In the event that we disclose your personal data to third parties who do not act as data processors under our management but as independent data controllers, we will do our best to ensure that they are reliable and have implemented appropriate technical and organisational measures to protect your data that they assure us of clear obligations to comply with applicable data protection provisions and that they will not use the personal data they receive from us for purposes other than providing agreed services and for statistical analysis in anonymous form.

We’ll retain your Personal Data for only as long as we need in order to provide our Service to you, or for other legitimate business purposes such as resolving disputes, safety and security reasons, or complying with our legal obligations. How long we retain Personal Data will depend on a number of factors, such as:

• Our purpose for processing the data (such as whether we need to retain the data to provide our Services);
• The amount, nature, and sensitivity of the data;
• The potential risk of harm from unauthorized use or disclosure of the data;
• Any legal requirements that we are subject to.

You have the following statutory rights in relation to your Personal Data:

• Access your Personal Data and information relating to how it is processed.
• Delete your Personal Data from our records.
• Rectify or update your Personal Data.
• Transfer your Personal Data to a third party (right to data portability).
• Restrict how we process your Personal Data.
• You have the right, on grounds arising from your particular situation to object at any time to the processing of your personal data.
• Right to revoke the declaration of consent under data protection law.

Our Services are not directed to, or intended for, children under 13.  We do not knowingly collect Personal Data from children under 13. If you have reason to believe that a child under 13 has provided Personal Data to OpenAI through the Services, please email us at Privacy@hjortknudsen.com. We will investigate any notification and, if appropriate, delete the Personal Data from our systems. Users under 18 must have permission from their parent or guardian to use our Services.

Our website contains tools from companies based in the USA. When these tools are active, your personal data may be transferred to US servers of the respective companies. We would like to point out that the United States is not a safe third country under EU data protection legislation. U.S. companies are obliged to disclose personal data to the security authorities without you being able to take legal action against this. It cannot therefore be ruled out that the US authorities will process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.

We may update this Privacy Policy from time to time. When we do, we will post an updated version on this page, unless another type of notice is required by applicable law.

We offer visitors to our website the opportunity to contact us via a contact form or by email. We use the information you provide via the contact form or via email (mandatory information is marked with an asterisk) solely for the purpose of processing your request. Alternatively, you can write to us at mail@hjortknudsen.dk for general question, and privacy@hjortknudsen.com in tearms of any concerns or issues with your personal data or the address above under Section 1 (Data Controller).